Now, Now – ‘Threads’ Review

Now, Now (formerly known as Now, Now Every Children) is a three piece Indie Rock band from Minneapolis. And they have done something incredible: created a sound that blends two of the most successful styles in indie music.

The album has many grooves comparable to bands like Pheonix, but at the same time, their synth and vocal combination, somehow, makes them sounds like Kye Kye. The sound is cosmic and vaguely murky at the same time. Addicting to say the least, and their most recent album only further proves how amazing they really are.

‘Threads,’ for the most part, is built upon a spacey synth created atmosphere, and is decorated vividly by musical parts of various stylistic distinctions. For example, the song “Colony” is lead primarily by a banjo riff, whereas the song “Separate Rooms”, puts a synth lead in the spotlight. But perhaps the most peculiar and recognizable of the distinctions is the trace of grunge that appears in some of the songs, such as “Prehistoric”. This, fused with lead singer Cacie Dalager’s adolescent sounding voice creates a very intriguing, and a bit trippy sound.

Overall, ‘Threads,’ as a second full length album, is exceedingly worthy and unique. I definitely recommend the album for anyone who is into indie music. They are also (according to their Facebook) “Currently on tour forever”, so make sure you catch them if they come near your town!

Overall Rating: 8.5/10

Be sure to check out the band on Facebook  and  Twitter